Transforming genuine moments into market momentum.

When I first met Dental Implants GPS, they had already invested in TV creative. The existing 30-second spot, while professionally produced, was structured more like long-form content – missing the sharp storytelling needed for broadcast impact. Combined with a challenging URL (DentalImplantsGPS.com), the campaign faced significant barriers to success.

The creative discovery phase revealed powerful UGC content: authentic footage of patients seeing their transformed smiles for the first time. This emotional documentation represented a perfect intersection of brand truth and compelling narrative – an opportunity too valuable to ignore.

The solution emerged in two parts: repurposing the UGC content into a focused 30-second narrative that captured genuine transformation stories, and securing FindMySmile.com – a memorable URL that reinforced the emotional benefit and simplified the path to conversion.

Dental Implants GPS expanded their Southern California presence threefold over the following four years.

This growth directly correlated with increased lead quality and conversion rates driven by the emotional resonance of the creative strategy.

This case demonstrates how strategic creative thinking can overcome budget constraints to deliver transformative business results. By identifying and leveraging existing assets with untapped potential, a standard media buy became a catalyst for sustained growth.