Silly creative. Same budget. 40% more leads.
LA radio is full of serious sales pitches. California Deluxe Windows had already felt the power of humor for decades, having made their tagline 'Your house could be covered in potato chips and we wouldn't crack one.'
Building on this legacy of wit, new radio spots doubled down on humor before the hard sell.
Turns out making people laugh is a serious business strategy. Now the client's only request? 'Keep making the weird stuff.’
My Contributions
Creative Strategy · Creative Direction · Copywriting · AI Talent Production · SFX
(Stupid) Funny That Works
15 Seconds of Fame
Short spots run the risk of being an afterthought. But for this client, each one is a new way to make listeners laugh—repeating their name in increasingly ridiculous ways that no one can forget. Multiple ads rotating at once, each more unexpected than the last.
The experiment is live. Stay tuned.