Calculated Cool.

In a market saturated with zany personal injury advertising, The Wallace Firm sought to break through the Los Angeles legal landscape with authenticity and edge. Armed with a powerful foundation—their existing tagline "Get Your Win"—and a bold vision, they set out to stand out from the standard attorney advertising playbook.

Rather than following the category's expected tropes, The Wallace Firm amplified their core values while establishing a distinctly confident voice. Through strategic placement across radio, digital, and programmatic advertising, "Get Your Win" brought a fresh, cool take on what it means to be in PI.