Daily Thread sought to capitalize on the power of CTV with an irresistible offer designed to drive foot traffic: FREE PANTS. To optimize budget efficiency, we leveraged existing b-roll while strategically commissioning additional footage for an upcoming shoot.

I crafted a spot that played on the iconic "Little Black Dress" concept, positioning Daily Thread's pants as the modern woman's essential wardrobe staple. Our partnership with Lonely Lane brought this vision to life through compelling kinetic typography, resulting in a dynamic and attention-grabbing advertisement.

Target Audience

Look-alike audience to Ross and Marshalls.

Channels

Programmatic