Thrive for Smartlife

Smartlife Mattresses sought to refresh their brand creative using mostly existing resources.

I shifted emphasis to the life-changing benefits of a good night's sleep, expanding on messaging that previously focused only on product features that support a good night’s sleep. Additionally, motion graphics were revamped to showcase the technological advancements within the mattress, replacing literal representations of the bed’s interior.

Finally, a compelling and aspirational 30-second commercial was crafted by strategically layering in stock footage with existing b-roll.